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      Shopping (Fashion)

      To international visitors, Myeongdong is a stunning shopping district with countless shops and restaurants. The air is abuzz with the mix of foreign languages as shopkeepers and international tourists negotiate prices in English, Japanese, and more.

      Many brand name shops, department stores, vendors, and restaurants line the streets and alleys. Common products for sale include clothes, shoes, and accessories and unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeongdong. In addition, several major department stores include Lotte Department Store, Shinsegae Department Store, Myeongdong Migliore, Noon Square, and M Plaza which are the most popular places of visit. The department stores carry many premium labels and other fashionable goods at reasonable prices that are satisfactory to all types of shoppers.

      For people who love mall shopping and following the latest trends, the eye-catching glass exterior of M Plaza draws in passers-by to its big-name stores including Spanish fashion chain, ZARA and Forever 21. On the 5th floor is Haechi Hall, a performance space where you can catch a concert or a musical and M Plaza is also home to the Seoul Culture and Tourism Center.

      Active types wear are specialized in Noon Square which has sports and casual wear shops as well as having a cinema and seafood restaurant.


      Cosmetics (Skincare)

      Myeongdong is full of beauty outlets. Every Korean cosmetic brand has a branch in Myeongdong. The market is home to roughly a thousand cosmetic shops and hundreds of skin-care stores, with several large cosmetic shops clustered around the central street (Jungang-gil) and Myeongdong Theater. Sales associates usually can speak a few foreigner languages (to some degree), which makes for a pleasant shopping experience for international visitors who don셳 speak Korean. For the added convenience of international shoppers, many fliers are written in other languages as well.

      TODACOSA is a cosmetics chain stocking a wide range of brands and is Korea셲 first large specialized cosmetics store. Since opening in 2000, TODACOSA has prided itself on unprecedented levels of service, allowing customers to sample any product before purchasing and offering a special make-up corner to test foundations, eyeliners, lipsticks, et cetera.

      Olive Young, which opened in 1999, is a health and beauty concept store stocking product lines ranging from cosmetics to health foods and has proved popular with women of all ages. Myeongdong is also home to several Korean big-brand shops including The Face Shop, Etude and Missha which draw in many overseas visitors too.



      Myeongdong also has family restaurants, fast food, plus Korean, Western, Eastern Asian, and Japanese dining options. Many restaurants in Myeongdong specialize in pork cutlet (donkas) and kalguksu (thick noodles). There are also many street food stalls serving traditional Korea delicacies such as fish cakes, tteokbokki (a stir-fried dish made of rice cakes with vegetables in hot sauce), soondae (steamed pig셲 intestines stuffed with bean curd, soy bean sprouts, green onions, starch noodles and mushrooms) as well as new food inventions like the potato tornado!  So if you don셳 have time for a proper sit-down dinner/lunch, just grab some food on the go, shop through a few shops/street stalls and then grab something else from the next food stall and continue on!


      Tourist Information Center

      Myeongdong Tourism Information Center is located at the Myeongdong Jungang-ro Intersection, this information center employs two guides who can provide assistance to visitors in English, Japanese, and Chinese. As an added convenience, there are a number of multi-lingual guides free-floating around the Myeongdong area, ready and willing to assist tourists. Just look for people wearing red vests marked with an 섃뱲 information logo.

      Hours: 09:00-22:00 (summer hours), 09:00-21:00 (winter hours) (Open all year-round, including holidays)
      Contact: +82-2-774-3238



      Myeongdong Festival has been hosted since 1982 to vitalize the commercial area and encourage tourism. It is usually held twice a year: from the end of March to the middle of April in spring, and the month of September in autumn. Parades, music and dance performances, fashion shows and other spectacles are part of the festivities. Many shops and stores offer product sales and discounts during this time as well. In 2012, the area hosted the street parade of the Cheonan World Dance Festival in October.

      Myeongdong is very popular with international visitors and fills with Japanese tourists during the Japanese holiday period known as 쏥olden Week which runs from the end of April to the beginning of May. Part of Myeongdong셲 popularity stems from the more affordable prices here compared to Apgujeongdong and Cheongdamdong.

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    Koreans are enamored with live entertainment, musicals in particular. On any given day you may find literally hundreds of concerts and musicals ranging from folk to post-postmodern in Seoul. Yet for international visitors there is a little problem - the Korean language is reputed to be one of the most difficult languages to learn for Westerners and enjoying theater or musicals seems to be a pleasure denied to them.

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